Partnerships

We influence, impact, and shape culture. We understand true engagement lies in tapping into what moves people at their core. Our brand portfolio forges unparalleled connections between audiences and brands.

We create content and experiences that inspire and have lasting impact. We set trends, spark creativity, and shape the landscape of today's ever-changing world. Partner with us, and together we’ll create powerful narratives that resonate deeply with audiences globally.

Our Reach

Global Reach
412M
Avg. Monthly Users
Video
109M
Avg. Monthly Video Plays
Social
150M
Social Followers
Global Reach
169M
Avg. Monthly Users
Video
54M
Avg. Monthly Video Plays
Social
134M
Social Followers
Global Reach
236M
Avg. Monthly Users
Engagement
55M
Avg. Monthly Video Plays
Social
11M
Social Followers
Global Reach
7M
Avg. Monthly Users
Income
127K
Avg. Audience HHI
Net Worth
489K
Avg. Audience Net Worth

Strategic Solutions

Our brands are holistically integrated into the core of consumers’ strongest passions, offering culturally relevant experiences and unique solutions for partners.

Content & Editorial Alignment

Our content and editorial authority sparks conversations and resonates with audiences through powerful narratives, behind-the-scenes stories, and compelling interviews.

Live Events & Award Shows

Best-in-class productions featuring live entertainment, award shows, galas, leadership summits and musical performances, from the red carpet to the after party.

Music Festivals

Our festivals are cultural tent-poles that create immersive experiences and memorable moments that draw fans back year after year.

Live Streaming

PMC Harmony showcases premium content giving unfiltered access to the biggest stars and must-see live cultural entertainment experiences.

For all strategic partnership solutions, please get in touch with us.

Contact Us

Partner with PMC

Strategic Solutions

With the unique combination of iconic entertainment IP, key cultural moments, and acclaimed storytelling and journalism all under one umbrella, PMC works with partners on comprehensive marketing solutions rooted in culture.

Leveraging our brands’ authoritative voices and our suite of events, we collaborate with partners to create resonance with audiences through their passions and interests.

Content & Editorial Alignment

Our content and editorial authority sparks conversations and resonates with audiences through powerful narratives, behind-the-scenes stories, and compelling interviews.

Live Events & Award Shows

Best-in-class productions featuring live entertainment, award shows, galas, leadership summits and musical performances, from the red carpet to the after party. 

Music Festivals

Our festivals are cultural tent-poles that create immersive experiences and memorable moments that draw fans back year after year.

Live Streaming

PMC Harmony showcases premium content giving unfiltered access to the biggest stars and must-see live cultural entertainment experiences.

For all strategic partnership solutions, please get in touch with us.

The Nexus of Audience, Analytics & Activation

Harnessing the power of cultural passion points and leading data intelligence, PMC’s collection of iconic media brands help marketers meet their audience where they spend time; with their favorite artist, movie, brand, and more.

Fueled by PMC's First-Party Data
Atlas Data Studio is Penske Media’s first-party data platform offering proprietary targeting, data, and insights solutions that help marketers better understand and reach their audiences at scale. Atlas Data Studio is built on future-proof technology that can help our partners navigate the future, with or without cookies.

Global entertainment data analytics platform providing the most comprehensive insights across industries.
Luminate is the preeminent entertainment data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. Today, the company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries. Providing data for over 45 different countries, the company’s global insights reveal consumer trends across all digital media, including entertainment, short-form video, gaming and more.

PMC’s Programmatic offering encompasses the latest solutions in advertising technology. Through our channels, we provide a portfolio focused approach backed with proprietary audience data to allow our partners to leverage our family of brands with efficiency at scale.

PMC’s suite of programmatic offerings are inclusive of custom rich media, takeovers, high impact display, video, native and more.

Brand extensions
& LICENSING

Experience

PMC's licensed experiences are dedicated to building compelling brand environments that capture the spirit of some of the world's most iconic brands. Encompassing retail, travel and hospitality, we build unique and authentic brand extensions connecting audiences to real life experiences with the brands they love most.

International

PMC International encompasses over 60 license partners across more than 70 territories.

Our mission is to drive significant value for our customers, our partners, and our businesses worldwide. With leading brands that attract a diverse, passionate audience, our international editions are welcomed into the lives of millions around the globe, leveraging each brand’s unique identity to uphold journalistic excellence and generate innovative content that engages the local music, entertainment, sports, luxury, art, and fashion industries.

Furthermore, we’ve strategically partnered with producers of high-quality consumer products and experiences to develop brand extensions that forge an even deeper connection between readers and fans alike. 

Licensing & Consumer Products

Our PMC Brand Group works with licensees and partners to leverage Penske Media’s world class brands and build consumer products, experiences and collaborations that inform, inspire and shape culture across entertainment, music, fashion, beauty, art, sports, and luxury.

Content Licensing & Syndication

Leverage PMC’s iconic brands’ world-class journalism by licensing our diverse and expansive content. Our current and archival licensed content will amplify your brand credibility and elevate your editorial or content marketing strategies. Licensing allows you to legally reuse our copyrighted material.

For accolades, awards seal artwork, and article reprint licensing, please contact Wright’s Media. If you are interested in licensing photographs and imagery from PMC archives and/or current collections, search our collections and contact our exclusive global image licensing partner, Getty Images. To explore larger content licensing & syndication partnerships with us, please email the PMC Business Development team. 

Branded Products

Creating innovative products and unique collaborations that inform, inspire, and shape culture, leveraging Penske Media's world class portfolio of brands. Through our licensed partnerships, we develop the most powerful, iconic, influential and innovative consumer products for a loyal audience across music, entertainment, luxury and fashion. 

Content Licensing & Syndication 

Leverage PMC’s iconic brands’ world-class journalism by licensing our diverse and expansive content. Our current and archival licensed content will amplify your brand credibility and elevate your editorial or content marketing strategies. Licensing allows you to legally reuse our copyrighted material.

For accolades, awards seal artwork, and article reprint licensing, please contact Wright’s Media. If you are interested in licensing photographs and imagery from PMC archives and/or current collections, search our collections and contact our exclusive global image licensing partner, Getty Images. To explore larger content licensing & syndication partnerships with us, please email the PMC Business Development team. 

Experience

PMC's licensed experiences are dedicated to building compelling brand environments that capture the spirit of some of the world's most iconic brands. Encompassing retail, travel and hospitality, we build unique and authentic brand extensions connecting audiences to real life experiences with the brands they love most. 

International

PMC International encompasses over 60 license partners across more than 70 territories.

Our mission is to drive significant value for our customers, our partners, and our businesses worldwide. With leading brands that attract a diverse, passionate audience, our international editions are welcomed into the lives of millions around the globe, leveraging each brand’s unique identity to uphold journalistic excellence and generate innovative content that engages the local music, entertainment, sports, luxury, art, and fashion industries.

Furthermore, we’ve strategically partnered with producers of high-quality consumer products and experiences to develop brand extensions that forge an even deeper connection between readers and fans alike. 

We’d love to hear from you!